Google Ads

For WeSchool’s lead generation project, Google Ads effectively targeted educators, training professionals, and corporate HR managers in the French, Italian, and Spanish markets, driving interest and engagement with their LMS platform designed to enhance collaboration and streamline training processes.

1. Identifying and Targeting Niche Audiences
   • Focused on reaching educators, corporate training managers, and HR professionals who were most likely to benefit from WeSchool’s platform.
   • Leveraged Google Ads’ keyword and audience targeting tools to capture users searching for LMS solutions, online training tools, and collaborative learning platforms.
   • Customized targeting to align with regional market needs in France, Italy, and Spain, ensuring relevancy and resonance with the audience.
2. Creating Highly Engaging Campaigns
   • Designed compelling ad creatives and copy that highlighted WeSchool’s unique features, such as collaborative tools, user-friendly interface, and adaptability for educational and corporate training.
   • Used localized messaging in French, Italian, and Spanish to build trust and connect with each audience.
   • Conducted A/B testing on ad variations and bidding strategies to identify the most effective ones for each market.
3. Optimizing Campaign Performance
   • Implemented conversion tracking through Google Tag Manager to monitor lead generation performance and identify drop-off points in the user journey.
   • Adjusted bidding strategies based on real-time data to maximize ROI and minimize cost-per-lead.
   • Analyzed campaign metrics, including impressions, clicks, click-through rate, conversions and cost per conversion to refine targeting and messaging strategies.