Meta Ads

Jusoor is a non-profit organization dedicated to empowering Syrian youth through education, career development, and entrepreneurship. Their Disruptors project is designed to support tech startups by preparing them for investment readiness and long-term success. Meta Ads played a crucial role in helping Jusoor connect with the right audience, build awareness, and drive participation in this impactful program.

Reaching the Right Audience

‍We used Meta’s advanced tools to target startup founders, tech entrepreneurs, and innovators based on their demographics, interests, and behaviors. By focusing on specific regions and industries, we ensured the ads reached the startups most likely to benefit from the program.

Creating Eye-Catching Ads

^‍The design team designed visually engaging ads that highlighted the program’s key benefits, like startup bootcamps, seed funding, and certifications. We tested different visuals and messages (A/B testing) to see which ones performed best, ensuring the ads effectively captured attention.

Driving Awareness and Generating Leads

‍We ran awareness campaigns to spread the word and create excitement about the Disruptors program within startup communities. At the same time, we launched conversion campaigns to drive traffic to a dedicated page explaining the program and encouraging sign-ups. To improve the form completion rate, we added tracking tools to see where users dropped off and adjusted the form accordingly.

Achieving Results

‍The campaign exceeded expectations, with more sign-ups than projected and a higher conversion rate. Along the way, we gathered valuable insights into how our audience engaged with the ads, providing a strong foundation for future campaigns.