About Iman | Freelance Digital Marketing Expert

Hey! That’s me.

I’m Iman, a Lebanese digital marketer based in Milan. Fluent in four languages (Arabic, English, French, and Italian), I’ve leveraged my skills to help businesses across different countries and markets. With a specialization in multichannel marketing management from MIP Politecnico di Milano, I have the knowledge and experience to address diverse marketing challenges and deliver results.

Over the years, I’ve worked with various companies to help them grow by improving their online presence. I focus on helping businesses reach the right audience and achieve their goals through ads, email marketing, and improving their websites.

My capabilities

The services I offer are carefully designed to meet your business's unique needs and help you achieve your objectives.

Instagram Ads

Facebook Ads

LinkedIn Ads

Tiktok Ads

Google Ads

Google Analytics

Google Tag Manager

My numbers say it all

10+

years of experience in marketing

5+

years in digital marketing

4

languages spoken fluently

1

Master's in Multichannel Marketing

My experiences

I have had the pleasure to work with companies across a variety of industries I'm always interested in new and exciting adventures.

Jul 2022 - Nov 2024

Performance Marketing Manager

weschool - italy, milan

Managed campaigns across Google Ads Manager, Facebook Business Manager, and LinkedIn Campaign Manager, overseeing all aspects from planning and setup to analysis and optimization.

Oversaw CRM activities, including creating targeted lists and implementing marketing automation workflows to enhance customer engagement and streamline processes.

Mar 2021 - June 2022

Growth Marketing Specialist

miscusi - Italy, milan

Managed Facebook Business Manager and TikTok Ads Manager accounts for Miscusi Italy and London, overseeing campaign planning, setup, and optimization.

Analyzed and reported performance of organic and paid marketing efforts, including email, social media, and ads.

Collaborated with the content team to develop data-driven social media editorial plans.

Introduced marketing automation touchpoints, boosting loyalty subscriptions and engagement.

Designed and evaluated customer surveys to gather insights on delivery and in-store dining preferences.

Mar 2020 - Mar 2021

SEO/SEM Executive

ecomz - lebanon, beirut

Managed advertising campaigns across Facebook, Google, LinkedIn, and Twitter.

Conducted A/B testing and optimized emails, ads, and landing pages.

Monitored website traffic and search engine rankings to inform strategy.

Sep 2014 - Sep 2018

Marketing & Communications Specialist

avis budget - lebanon, beirut

Created targeted email marketing campaigns based on customer data analysis.

Managed content creation across multiple social media platforms.

Increased Revenue per Day by 22% through pricing strategies driven by market trends, competitor analysis, and demand.

Led testing and trained department heads on Avis' international system setup.

Represented Avis Lebanon at conferences in Europe, the Middle East, and Africa.

Contact Me